ZapMe lets Brands Advertisers and Publishers easily distribute interactive mobile content using traditional advertising media.
ZapMe was formed to provide an easy way for people to gather content directly onto their wireless device e.g. mobile phone via SMS. Content can be sourced from any traditional medium e.g. billboard, magazine, newspaper, radio, TV etc. and using a SMS call-to-action pulled onto the handset.
ZapMe patented technology can be used by any business that targets the end user of their products and requires a fast response mechanism to target these end users. This will provide a new and sound method for advertising agencies, corporate marketing teams and media placement organisations to quickly measure the response to advertising and product launches.
ZapMe offers its users a social aspect by way of offering a single SMS triggered social update mechanism. ZapMe also allows its users to follow brands and receive direct offers at anytime. The platform also offers location based service that can deliver offers when and where the user chooses. Using Google Maps API ZapMe can also send users to a location e.g. to the nearest retailer with a redeemable coupon etc.
All data including ad response, CTR and demographics are stored in the platform and can be gathered for full reporting to the advertiser. ZapMe is a Mobile and Web based solution and has a user management system and full backend administration interface which offers full self service.
Company Vision and Future
ZapMe will become the "go-to" place to execute successful Mobile marketing campaign from creative through to execution and reporting.